Invitation to public course

Science outreach to the public 

and working with the media

Preparing a successful poster / talk / web page

Lecturer: Jim Al Khalili, univ. Surrey

9:00 - 12:30, February 2nd, 2012
Room ELA 2, EPFL, Switzerland

Download the announcement [PDF]

Outreach: The Do's and Don'ts of Talking to the Media

This lecture will present an overview of the requirement for Outreach to the General Public, of the ways that this can be accomplished and of the some of the common pitfalls. In particular, emphasis will be placed on successful working with the media for mutual benefit. The talk will include a series of personal anecdotes to illustrate the story and instruction on how best to write a press release. 

Preparing a successful poster / talk / web-page / press-release

The format for this session will be a series of short Master-Classes based on the prior work of TRANSCEND students. In a positive and supportive atmosphere, the lecturer will provide a careful critique of student academic posters from the viewpoint of the layman and talk through with the students how best these can be adapted into a very different format for a very different audience.

Questions and Answers

To conclude, the speaker will answer audience questions on the materials previously covered.

About the speaker

Jim Al-Khalili is an Iraqi-born British theoretical physicist, author, television and radio presenter and science communicator. He is Professor of Theoretical Physics and Chair in the Public Engagement in Science at the University of Surrey. He has hosted several BBC productions about science and is a frequent commentator about science in other British media venues. Jim Al Khalili official website